Bayer, Monsanto must not hurt competition in digital farming

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Global pesticides, seeds and fertiliser companies may be forced to re-engineer their business models as farmers adopt specialist technology that helps maximise harvests while reducing the use of crop chemicals.—Reuters
Global pesticides, seeds and fertiliser companies may be forced to re-engineer their business models as farmers adopt specialist technology that helps maximise harvests while reducing the use of crop chemicals.—Reuters

FRANKFURT: Bayer needs to ensure that a merger with rival Monsanto does not stifle competition in digital farming, the European Union’s Competition Commissioner Margrethe Verstager told a German newspaper on Saturday.

Bayer’s $63.5 billion takeover of US Monsanto, announced in 2016, is set to create the world’s largest seeds and pesticides company.

“Digitalisation is radically changing farming. We need to beware that through the merger, competition in the area of digital farming and research is not impaired,” Verstager told Germany’s Rheinische Post.

A Danish politician who is serving as Europe’s top anti-trust watchdog, Verstager told the paper the European Commission’s role was not to block mergers, but to ensure they are structured in a way which does not hinder competition. “It is our task to ensure that farmers still have a choice over seeds, pesticides, fungicides and insecticides even after the merger,” Verstager told the paper, adding that the Commission plans to publish its antitrust verdict by April 5.

Verstager said that Bayer was being cooperative with the competition watchdogs, a factor that would help the Commission keep to the April 5 deadline.

Reuters on Thursday reported that Bayer plans to sell its global vegetable seeds business and allow rival BASF access its digital farming data to address EU antitrust concerns, citing people close to the matter.

Published in Dawn, February 11th, 2018

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