With temperatures climbing, wedding invitations seem to have mercifully dwindled to a stop for those who dread the sweat of suits, heels, and layers of makeup. And not a day too soon, given how the ongoing war has impacted this wedding-obsessed country.
Amid surging fuel rates and inflation, pricing volatility has reached new highs. Several venues have raised rates by up to Rs500 per head, while others are refusing to commit to winter pricing altogether, citing uncertainty around oil and input costs, says Izzah Zaman, co-founder of wedding-tech startup Shadiyana.
Alongside this, the government’s austerity measures have led to stricter regulatory enforcement: a 10pm wedding cutoff, police intervention in cases of violations, and crackdowns on the one-dish policy, resulting in venue closures across Islamabad.
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