How much does it cost to run a campaign?

Published
0
PML-N supporters gather in front of a plaza at Bhati Gate for the inauguration of the election office of NA-124 candidate Hamza Shahbaz.—Photo by Sarah Eleazar
PML-N supporters gather in front of a plaza at Bhati Gate for the inauguration of the election office of NA-124 candidate Hamza Shahbaz.—Photo by Sarah Eleazar

Banners, lights, corner meetings and sound systems running for hours on generators — how much do the trappings of an election campaign cost, and who pays for them? Should anyone care?

Despite ECP limits on campaign spending — Rs2 million for provincial seat campaigns and Rs4 million for national — campaigning norms and the current system of financing, a mix of self-funding and large donations from patrons, hold back candidates who may not have access to the networks of social capital and money.

“A deal involving Rs5m for banners, flexes and posters for an entire constituency is completely normal,” said Ejaz Bhatti, a graphics designer at a printing press on Link Road.

“And there’s no talk of permissible spending limits or anything; that’s just not how this works.”

But despite traditional patterns of money influencing election results, some parties have called for paring down campaign spending for a more level playing field when vying for votes.

Read Sarah Eleazar’s front page piece here.

Opinion

Editorial

Fixing bond markets
01 Oct, 2026

Fixing bond markets

THE plan to deepen the domestic local currency bond market by allowing the public to trade government securities...
Call centre rackets
01 Oct, 2026

Call centre rackets

A NUMBER of recent raids conducted by the authorities in different cities point to the growing threat fraudulent ...
Homeward bound
01 Oct, 2026

Homeward bound

FIVE months after Somali pirates captured an oil tanker carrying a 19-member multinational crew, Somali maritime...
Kashmir unresolved
Updated 30 Sep, 2026

Kashmir unresolved

The just solution lies in India addressing the issue through a trilateral dialogue involving the legitimate representatives of the Kashmiri people and Pakistan.
Water shortage
30 Sep, 2026

Water shortage

THAT the country is entering the Rabi season with an anticipated water shortage of nearly 25pc, the lowest carryover...
Young hearts
30 Sep, 2026

Young hearts

THE observance may have passed, but the message of World Heart Day should not fade with it. The occasion is a useful...