Livestream shopping

From the Newspaper Published September 28, 2026 Updated September 28, 2026 06:29am

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The US livestream shopping industry is forecast to reach nearly $20bn in sales this year, more than double that of 2024, through apps like TikTok and Whatnot, according to eMarketer, as per CNBC

Published in Dawn, The Business and Finance Weekly, September 28th, 2026

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